With its family ownership and management, Freda’s is a mother-daughter operation in more ways than one. Co-owner Paulina Georgiou explains that, since her mother, Freda, opened the store in 1972, traditional in-house designs have gradually been complemented with input from the younger generation. That contribution has come from Paulina and sister Elaine. “I joined after university in 1997 and my younger sister, Elaine joined in 2004,” says Paulina. “Originally, Freda designed and made her own clothing. When we got on board, we expanded this to include European brands for the younger market.”
So if that’s one way Freda’s is a mother and daughter affair what’s the other way? Simply put, it’s a great place for moms and their daughters to shop for clothing together. Here, all ages, tastes and sizes are catered to with absolute finesse (the store stocks sizes four through 20). And shopping sprees can also be enjoyed online; if you can’t get to the store in-person, you can check out their website and make a call for Canada-wide shipping.